diff --git a/README.md b/README.md
index 75bc6cb..2f9fc2c 100644
--- a/README.md
+++ b/README.md
@@ -34,7 +34,7 @@ For a DeviceFramework device, configure the framework’s shared device password
 
 ```cpp
 const char kTitle[] PROGMEM = "Set up Temperature Monitor";
-const char kBrand[] PROGMEM = "Tree";
+const char kBrand[] PROGMEM = "Example Devices";
 const char kAccent[] PROGMEM = "#347a45";
 
 const WiFiManagerPortalConfig kPortalUI = {
diff --git a/docs/PORTAL_UI.md b/docs/PORTAL_UI.md
index eed4b2f..0993d7d 100644
--- a/docs/PORTAL_UI.md
+++ b/docs/PORTAL_UI.md
@@ -14,9 +14,9 @@ WiFiManager wifi;
 
 namespace {
 const char kTitle[] PROGMEM = "Set up Temperature Monitor";
-const char kIdentity[] PROGMEM = "Tree";
+const char kIdentity[] PROGMEM = "Example Devices";
 const char kIntro[] PROGMEM = "Connect this device to Wi-Fi.";
-const char kLogoAlt[] PROGMEM = "Tree";
+const char kLogoAlt[] PROGMEM = "Example Devices";
 const char kLogo[] PROGMEM = R"svg(<svg viewBox="0 0 64 64"><circle cx="32" cy="32" r="28"/></svg>)svg";
 const char kPage[] PROGMEM = "#f4f7f3";
 const char kSurface[] PROGMEM = "#ffffff";
diff --git a/examples/BrandedPortal/BrandedPortal.ino b/examples/BrandedPortal/BrandedPortal.ino
index 4a98801..98ff1fb 100644
--- a/examples/BrandedPortal/BrandedPortal.ino
+++ b/examples/BrandedPortal/BrandedPortal.ino
@@ -5,10 +5,10 @@ WiFiManager wifi;
 
 namespace {
 const char kPortalTitle[] PROGMEM = "Set up Temperature Monitor";
-const char kPortalIdentity[] PROGMEM = "Tree";
+const char kPortalIdentity[] PROGMEM = "Example Devices";
 const char kPortalIntro[] PROGMEM = "Connect this device to Wi-Fi.";
-const char kPortalLogoAlt[] PROGMEM = "Tree";
-const char kTreeLogo[] PROGMEM = "<svg viewBox='0 0 64 64' aria-hidden='true'><circle cx='32' cy='32' r='28' fill='#347a45'/></svg>";
+const char kPortalLogoAlt[] PROGMEM = "Example Devices";
+const char kExampleLogo[] PROGMEM = "<svg viewBox='0 0 64 64' aria-hidden='true'><circle cx='32' cy='32' r='28' fill='#347a45'/></svg>";
 const char kPage[] PROGMEM = "#f4f7f3";
 const char kSurface[] PROGMEM = "#ffffff";
 const char kText[] PROGMEM = "#1c251e";
@@ -19,7 +19,7 @@ const WiFiManagerPortalConfig kPortalUI = {
     WiFiManagerPortalText::progmem(kPortalTitle),
     WiFiManagerPortalText::progmem(kPortalIdentity),
     WiFiManagerPortalText::progmem(kPortalIntro),
-    WiFiManagerPortalAsset::svgFromProgmem(kTreeLogo),
+    WiFiManagerPortalAsset::svgFromProgmem(kExampleLogo),
     WiFiManagerPortalText::progmem(kPortalLogoAlt),
     {
         WiFiManagerPortalText::progmem(kPage),
diff --git a/test/test_wifimanager/tests/test_root_render_lifecycle.cpp b/test/test_wifimanager/tests/test_root_render_lifecycle.cpp
index def02e5..001b938 100644
--- a/test/test_wifimanager/tests/test_root_render_lifecycle.cpp
+++ b/test/test_wifimanager/tests/test_root_render_lifecycle.cpp
@@ -238,10 +238,10 @@ void test_portal_presentation_configuration() {
     WiFiManagerHandlers handlers(&wm);
     WiFiManagerPortalConfig config;
     config.title = WiFiManagerPortalText::ram("Set up Temperature Monitor");
-    config.identityText = WiFiManagerPortalText::ram("Tree");
+    config.identityText = WiFiManagerPortalText::ram("Example Devices");
     config.homeIntro = WiFiManagerPortalText::ram("Connect this device to WiFi.");
     config.logo = WiFiManagerPortalAsset::svgFromRam("<svg viewBox='0 0 24 24'></svg>");
-    config.logoAltText = WiFiManagerPortalText::ram("Tree logo");
+    config.logoAltText = WiFiManagerPortalText::ram("Example Devices logo");
     config.theme.pageBackground = WiFiManagerPortalText::ram("#f4f7f3");
     config.theme.surface = WiFiManagerPortalText::ram("#ffffff");
     config.theme.text = WiFiManagerPortalText::ram("#1c251e");
@@ -261,8 +261,8 @@ void test_portal_presentation_configuration() {
 
     String bootstrap = handlers.buildPortalBootstrapJson();
     TEST_ASSERT_NOT_EQUAL(-1, bootstrap.indexOf(F("\"title\":\"Set up Temperature Monitor\"")));
-    TEST_ASSERT_NOT_EQUAL(-1, bootstrap.indexOf(F("\"identityText\":\"Tree\"")));
-    TEST_ASSERT_NOT_EQUAL(-1, bootstrap.indexOf(F("\"logoAltText\":\"Tree logo\"")));
+    TEST_ASSERT_NOT_EQUAL(-1, bootstrap.indexOf(F("\"identityText\":\"Example Devices\"")));
+    TEST_ASSERT_NOT_EQUAL(-1, bootstrap.indexOf(F("\"logoAltText\":\"Example Devices logo\"")));
 
     WiFiManagerPortalConfig unsafeConfig = config;
     unsafeConfig.theme.accent = WiFiManagerPortalText::ram("#347a45;body{display:none}");